Do you know how to spot a fake Cruelty Free Logo?

There are various reasons why companies might decide on implementing a non-cruelty free policy. Some of them are; when companies are required to do so by the law or when they make sales in countries that obligate them to do so. While testing on animals may be performed to ensure that products do not cause any negative effects when utilized or when mistakenly ingested, most people do not appreciate this practice. The other tests that are performed on animals can prove to be brutal with some involving cutting and bisecting the animal in question. That is why a lot of people opt for cruelty-free brands that they can use with a peaceful mind. Cruelty-free brands usually refer to those brands that have no link with animal testing. This also involves no links with suppliers that carry out animal testing or any third parties that are linked with this practice. In this article, we are going to look at cruelty free logo and makeup brands.

Anastasia Beverly Hills

This company deals with a lot of beauty and makeup products including lip glosses, facial products, and eye shadow palettes. The products are made in the USA and Asia and are distributed to over 25 countries. This brand implements a cruelty-free policy in manufacturing its products. Another added advantage of Anastasia Beverly Hills beauty and makeup products is that some of them are vegan free.


The company is originally from Perth in Australia and was formed in 2001. The company focuses on the manufacture of many makeup products such as skin highlighter, eye color correctors and skin powder, etc. The company owns brands such as Aramis, Bumble and bumble, Clinique, DKNY, and Kiton. Therefore, if you are strict about sticking to cruel free products, you can always try Becca’s products.

Urban Decay

Urban decay provides cruelty-free and top quality makeup that lasts for very long time intervals. The company has its headquarters in Newport Beach, California. It produces stuff like eye products, skin and complexion products, body products, and lip products.


The Smashbox brand was founded over 20 years ago and is based in the United States. It falls under the Estée Lauder parent company that was formed in 1946. The brand focuses on many things including hair products, skin products, and makeup. In addition to being highly cruelty-free, some of Smashbox products are vegan friendly.

Kjaer Weis 

Kjaer Weis company focuses on the production of makeup products such as foundation, mascara, blush, lipstick, eyeshadows, and eyeliners, etc. The brand is a healthy one that mainly focuses on producing non-animal tested makeup products. In addition, the brand focus on producing organic makeup which can be vegan friendly in some instances.

Kylie cosmetics

Most products of the Kylie cosmetics company are vegan. Examples of Kylie cosmetics make up products are, lipsticks, eyeshadow palettes, highlighters, and mascara, etc. This company which is largely owned by Coty is a very good cruelty-free one that does not involve animal testing in its products.

Florence by Mills

The brand is owned by Millie Bobby Brown and is a good brand type for all skin types. It implements natural products in making skincare products which makes it a vegan beauty brand. Above that, it does not manipulate animal testing in its make up.

Fenty Beauty

Fenty Beauty is a cosmetics brand that is owned by Rihanna and was introduced three years ago. It includes 50 shades of foundation among other makeup products such as bronzer, blush, mascara, and lip products. Apart from the brand having some vegan products, it is also cruelty-free.

Too faced

This cosmetics brand offers trending cruelty-free makeup. It was formed back in 1998 and is under the Estée Lauder Companies. Therefore, if you require non-animal tested products such as eyeshadows, lip products, and bronzers, this brand offers you exactly that.

Tarte cosmetics

Tarte cosmetics focuses on skincare products, beauty care products, and makeup. It is popular for its non-animal testing policy which makes sure that it provides cruelty-free products such as top brand concealer, palettes, foundation, and other products.



The brand was founded in 1999 and its parent organization is L’Oréal. The cosmetics company was founded in Los Angeles and bases on making professional makeup such as liquid lipstick, matte lipstick, contouring palettes, and setting sprays. Therefore, if you are looking for cruelty-free products, you can always check with the brand. Despite being under L’Oréal, the brand does not test on animals.



From making palettes, highlighters to concealers, the brand covers a wide range of makeup products that you can choose from which are mainly eyes, lips, and face products. The brand which is also under Seed Beauty has non-animal testing policies for all its products.

Wet n wild

Wet n wild brand deals with a wide range of cosmetics for the face, eyes, nails, and lips. The company originates from Australia and was launched as Wet n Wild in 1987. Aside from the makeup products being highly affordable, the brand does not perform tests on animals for its products.

Marc Jacobs Beauty

This brand invests in producing mainly makeup products like foundations, lip products, eye products like eye shadows and mascara, etc. The brand never tests on animals and some of its products are free from animal by-products which makes them vegan friendly.

The Body Shop

The Body Shop is another cosmetics brand that does not test its products or ingredients on animals. It focuses on producing skincare, haircare, and makeup products. Despite having L’Oréal and Natura & Co as its parent organizations, this can prove to be a good brand if you are searching for cruelty-free makeup products.


In summary, in order to know if a company is cruelty free or not, there are three main organizations that certify cruelty free products. These are Leaping Bunny, PETA’s Beauty Without Bunnies, and Choose Cruelty-Free.